SEO campaigns can be scary for small businesses. You don't have a $30,000 budget each month to throw at advanced link building strategies and expert blog writers. We get that, and we have good news for you. 

There are easy, simple SEO strategies that you can implement that won't break the bank or hog your time. One of them is often overlooked, and that's the almighty directory listing. 

Directory listings are like built-in back links you can get for free and with little effort. Think of the Internet like a spider web, with your website as the main circle in the middle. That's the end goal - it's where you want everyone to end up. Your Facebook page is one entry point. Your Google + or Google Maps listing might be another. You keep adding those "strands" and your web branches out. You want as many of those as possible. That's where directories come in! 

What is a Directory Listing? We're sure you've heard of Manta.com, Angie's List, Yellowbook, etc. These are directories…and each one of them has a free  component just waiting for you to set it up. We're not kidding. This is especially valuable for being found in local search results. You're repeatedly listing the name of your company, a link to your website, a description, and the location of your business. Every directory you submit to adds another thread to your web. 

Here are the top directories Tangram Sky recommends: 

1. Google (Google My Business, you need a profile) 
2. Bing
3. Yelp
4. Facebook
5. YellowPages
6. Yahoo
7. Angie's List
8. Manta
9. Merchant Circle
10. SuperPages
11. YP.com
12. LinkedIn
13. CitySearch
14. Better Business Bureau
15. Yellowbook
16. EZ Local
17. Hotfrog
18. Foursquare
19. Local.com
20. Showmelocal

This list may look intimidating to you, but rotate a few of these into your SEO strategy. Add four listings a month, maybe, or even two if that's all you can manage. Are there review sites that pertain to your business or industry? Get a listing on there too, and start asking customers for reviews there. 

Build your web, constantly adding opportunities for entry to your website. 

Interested in outsourcing? Call us and we'll work out a custom plan to reach your goals. 

Comment