Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals, and avoids sending the wrong ones. Don't get overwhelmed by trying to accomplish all 200 (yes, there are 200) ranking factors in Google. Focus on what you can do, and what will have the most impact as indicated on the chart. 

This chart above summarizes the major factors to focus on for search engine ranking success (our thanks to SearchEngineLand for creating it).

The Periodic Table of SEO highlights ranking factors and Tangram Sky can describe them more depth, with tips on how to best implement them on your existing site. Why pay attention to SEO? Putting these factors into practice on your website translates into greater web traffic volume, higher quality traffic, and ultimately - more leads and sales for your business. There is no "one-size-fits-all" SEO program, so don't be fooled! Get an individual recommendation for your website (for free!) today.